Creating Dementia Awareness in Kwadabeka

“As the Association for Dementia and Alzheimer’s of South Africa NPC (ADASA) we’re excited to share great progress in our mission to create dementia awareness amongst the Taxi Associations in Kwa-Zulu Natal” says Regional Manager Kim Hellberg.

On 20 March 2024, Talent and Nokuthula from ADASA KZN attended a Taxi Association meeting in Kwadabeka, where approximately 150 taxi owners gathered.

They were given an opportunity to discuss the crucial need for awareness and training among taxi drivers regarding dementia.

What is Dementia?

Dementia is a degenerative brain disease that causes a person to gradually lose their memory, thinking abilities, and independence. Common symptoms include confusion, disorientation, difficulty communicating, and changes in personality and behaviour.

How to tell if Somebody has Dementia

In the early stages, a person with dementia may have trouble remembering recent events, following conversations, or making decisions. As the disease progresses, they may need help with basic daily activities like bathing, dressing, and using the bathroom.

Dementia is a condition where a person’s brain gets damaged, making it hard for them to remember things, think clearly, and do daily tasks.


The most common type is Alzheimer’s disease, but there are other forms as well. Dementia is more common in older adults, but it is not a natural consequence of getting older. While there is no cure for dementia yet, there are ways to help manage symptoms and improve quality of life. Keeping the brain active, staying socially engaged, and maintaining a healthy lifestyle can all help.

Damaged Memory Storage

Imagine you have a lot of things stored in your memory, like phone numbers, addresses, and important dates. For someone with dementia, it’s like their memory storage is getting filled up and they can’t easily recall these things.

Challenges using Public Transport

Did you know that individuals living with dementia might face challenges while using taxis? From forgetting their destination to experiencing moments of confusion or exhibiting behaviours that may seem unusual, there’s a lot to navigate.

The response was very positive, and the taxi owners overwhelmingly agreed that educating their taxi drivers is a must. They need to be able to identify someone who may be living with dementia by knowing what signs and symptoms to look out for and then, importantly, how to handle it.

This is an exciting initiative as we seek to create dementia-friendly and supportive communities at every level.

In our communities, we have people who are living with dementia. They may need help with daily tasks, but with support, they can still live meaningful lives and enjoy their loved ones.

Through initiatives like these we hope to raise awareness about dementia among taxi owners in KwaZulu-Natal and help them better support passengers with the condition.


The Association for Dementia and Alzheimer’s of South Africa NPC (ADASA) is one of the beneficiaries of Operation Jumpstart Association